As Mastered’s head of design, I saw the company grow from six to 80 staff members and their online courses for fashion professionals go from on-demand video content to year-long accelerators incorporating industry-first mentorship, expert feedback and live events.
I led on concepting, designing and delivering each iteration of the product: making product and service decisions through user and business needs then delivering features with a lean, measurable, value-driven approach. We were incredibly close to our customers and conducted user research in a variety of ways to get insight on their needs and behaviours.
I managed a small design team, oversaw design direction and championed design thinking across the company, collaborating closely with leaders in marketing, sales, CX and production.
At product studio Sidekick we helped large organisations get ideas off the ground. I worked within small multidisciplinary teams to concept, design, test and ship new products to fix internal or customer problems. Notable projects include:
The Exploralaboratorium, an in-house hackathon for Comic Relief. We camped out in Comic Relief HQ for two months and shipped six revenue-generating product prototypes, conceived and designed from scratch.
A Race for Life app for Cancer Research UK, to help participants share their race journey and fundraise more effectively.
Flow, a beta iOS and Android app created for Red Bull allowing skateboarders and BMX riders to film, capture and stitch together clips of their best tricks.
Provenance helps retailers and brands bring transparency to their product supply chains, so that consumers can make informed choices about where their purchases are sourced and made.
I was involved in the early stages of the company, helping them to set a design direction, tell their story on their website and create product demos.
I helped the digital team at the V&A develop a prototype dashboard to let the museum’s board and trustees see data and metrics on how its online platforms were performing in terms of visits and revenue.
In a collaborative team comprising UX, engineering and the V&A’s head of digital, I created desktop and mobile user interfaces and interaction designs for the various data points we’d identified as valuable for this audience to access.
I created mobile-first user experience and user interface designs for Streethub – now rebranded as Trouva – who offer an online click-and-collect catalogue of products for independent boutiques across London.
I also drew illustrations and icons for the site as well as designing printed and digital promotional materials.
App developers Blue Crow Media create iOS and Android apps for finding the best places to eat and drink in global cities.
As a regular collaborator, I create the branding and user interface designs for each app, so that they appear distinctive but part of the same ‘family’.