Unmade aims to shift the fashion industry by allowing customers to create and purchase exactly what they want before it’s made, reducing waste but - via our suite of design and manufacturing tools - creating no extra inefficiencies in the supply chain.
I am responsible for making sure we make the right product decisions both to satisfy our existing and new brand partners and to ensure that Unmade creates a forward-looking, robust and market-driven Saas product to allow the company to scale sustainably and keep innovating.
I have delivered the first iteration of our entirely automated sublimation print pipeline for one of the UK’s biggest cycling brands, iterated on internal tools to make it more efficient for us to onboard new partners, and helped define and create the public APIs and other tools by which brands integrate with Unmade technology.
I saw Mastered grow from six to 80 staff members and their online courses for fashion professionals go from on-demand video content to year-long accelerators incorporating industry-first mentorship, expert feedback and live events.
I led on concepting, designing and delivering each iteration of the product; bringing together content, marketing and engineering to create a transformative, user-centred experience.
I also oversaw design direction beyond the core product, including the marketing site, social collateral and physical events.
At product studio Sidekick we helped large organisations get ideas off the ground. I worked within small multidisciplinary teams to concept, design, test and ship new products to fix internal or customer problems. Notable projects include:
The Exploralaboratorium, an in-house hackathon for Comic Relief. We camped out in Comic Relief HQ for two months and shipped six revenue-generating product prototypes, conceived and designed from scratch.
Flow, a beta iOS and Android app created for Red Bull allowing skateboarders and BMX riders to film, capture and stitch together clips of their best tricks.
A Race for Life app for Cancer Research UK, to help participants share their race journey and fundraise more effectively.
I helped the digital team at the V&A develop a prototype dashboard to let the museum’s board and trustees see data and metrics on how its online platforms were performing in terms of visits and revenue.
In a collaborative team comprising UX, engineering and the V&A’s head of digital, I created desktop and mobile user interfaces and interaction designs for the various data points we’d identified as valuable for this audience to access.
Provenance helps retailers and brands bring transparency to their product supply chains, so that consumers can make informed choices about where their purchases are sourced and made.
I was involved in the early stages of the company, helping them to set a design direction, tell their story on their website and create product demos.
I created mobile-first user experience and user interface designs for Streethub – now rebranded as Trouva – who offer an online click-and-collect catalogue of products for independent boutiques across London.
I also drew illustrations and icons for the site as well as designing printed and digital promotional materials.
App developers Blue Crow Media create iOS and Android apps for finding the best places to eat and drink in global cities.
As a regular collaborator, I create the branding and user interface designs for each app, so that they appear distinctive but part of the same ‘family’.